Links – Advertising & Marketing

Direct Marketing Association

The leading voice for the direct marketing industry. www.dma.org.uk

Institute of Direct Marketing

Help with selecting a direct marketing agency if you need one. www.theidm.com

Institute of Practitioners in Advertising (IPA)

Help in selecting an advertising agency if you need one. www.ipa.co.uk

Market Research Society

World’s largest international membership organisation for professional researchers. www.mrs.org.uk

The Advertising Association

Promoting and protecting the rights, responsibilities and roles of advertising. www.adassoc.org.uk

The Chartered Institute of Marketing

Sets policy for marketing organisations. www.cim.co.uk

The Institute of Public Relations

Help in selecting a PR firm if you need one. www.ipr.org.uk
www.cipr.co.uk

The Institute of Sales Promotion

Trade association for organisations involved in Promotional Marketing. www.isp.org.uk